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TikTok has surpassed Twitter, Telegram, Reddit, Pinterest, and Snapchat in monthly active users. Overtaking competition: Considering it was only released in 2016, TikTok was the 7th ranked social media app in 2021.Number of downloads: TikTok has been downloaded 3 billion times and was the most downloaded non-game app in the first 6 months of 2021, hitting 383 million installs from January to June 2021 alone.Market penetration: There are 4.8 billion internet users, 20.83% use Bytedance’s video sharing service.
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It took Facebook and Instagram almost a decade to get a user base that size it seems TikTok really knew how to work the social media growth playbook. In fact, TikTok amassed over 3 billion downloads and penetrated one-third of all social media users on this planet in less than four short years. It was a tale of how one app under two names became the fastest growing social media application of all time, TikTok (for global audiences), and Douyin (for China).
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Something SUPER special happened in 2016.